As incredible as it may sound -- it's
now possible for your sales people:
To spend the MAJORITY of their time in direct
discussions with your hottest sales leads,
... while staying in touch -- frequently & consistently --
with ALL your prospects and customers,
... and be taught how in just 15 minutes.
Learn the secrets to flawless prospect and customer follow-up, and watch your sales expenses drop and your revenues skyrocket.
From: Al Oelschlaeger
Date: Wednesday, 10:02 AM
Place: Milwaukee, WI
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Dear Friend;
Are your sales personnel spending MOST of their time talking directly to your hottest sales prospects?
Isn't that one of the primary goals of any business to have the people responsible for sales spending ALMOST ALL their time directly communicating with prospects and customers who have the GREATEST potential for buying your product(s) or service(s) soon?
But, what happens instead?
• Your sales people spend way too much time with prospects who never buy.
• When your sales people do give your hottest prospects the attention they deserve, other critical sales activities go on the back burner, such as staying in touch with existing customers, new lead generation, and following up with warm leads.
• Your sales people get bogged down by important, but labor-intensive, responsibilities that take them away from direct communication with prospects and customers.
In other
words, a BIG CONFLICT exists.
On one hand, you want your sales people to spend most of
their time closing business.
However, on the other hand, you want your existing
customers to get all the attention they deserve.
Wait!
You need more hands
because you also:
•
Don't want to lose
any business by NOT following up with ALL your prospects.
•
Want your sales
people to be constantly searching for NEW business.
•
Expect your sales
people to track and report on all sales activities.
YIKES!
It should be no
surprise that vital aspects of your sales efforts often and
regularly fall through the cracks.
The purpose
of this report is to tell you
how to fix this problem --- once and for
all.
In the next several pages, I'm going to tell you how to
revolutionize your sales efforts -- whether they occur in
the field, on the phone, or in retail -- and
cost-effectively grow revenues faster than you ever thought
possible.
Better yet,
your sales people can learn how to implement my methods in
just 15 minutes.
If that sounds good to you, keep reading --- because this
report might be the most valuable sales and marketing
information you've been exposed to in a long time.
(By
the way, when you see the terms "lead," "prospect" and
"customer," you should think whatever term applies in your
business -- whether it's client, patient, shopper, member,
candidate, patron, voter, applicant, investor, benefactor,
or sponsor. Likewise, when you see terms like "sales,"
"revenues," and "company", please convert these words to
your terminology. What I share in this report is relevant
no matter what business you are in).
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First,
some background
Let me start with a fundamental law which applies to almost
any business:
Sales happen
when REAL PEOPLE
talk and correspond with each other
That's just the inherent nature of things for 99% of
companies.
Think about your own business. Don't sales occur because of
sales calls, customer visits, frequent and consistent
personal follow-up, customer service interactions, and all
the other times when your prospects and customers connect
with REAL
PEOPLE within your company?
Sure they do.
And that's
why your sales and marketing efforts should emphasize ONE
THING over all others --
improving CUSTOMER INTERACTIONS.
In small to mid-sized companies, CUSTOMER
INTERACTIONS are
FAR more important in driving sales than ANY other
sales and marketing activity.
Therefore, as you probably already know, one of your
highest priorities should be to improve them,
... through
such activities as the following:
•
Have
REAL
PEOPLE within your company devote the
necessary time to develop a personal relationship with
prospective buyers.
•
Ensure your
existing
customers are frequently and consistently
contacted by folks within your company (ideally, more than
one) via multiple contact methods (telephone, fax, email,
letters, brief visits, events).
•
Ensure ALL
newly
identified prospects are contacted in a timely
manner.
•
Relentlessly
follow-up with each new prospect at a
frequency appropriate for the likelihood and timing of
their potential purchase.
•
Unfailingly
send thank
you notes, birthday cards, anniversary cards, etc.
•
Prospect
using multi-step
campaigns with varied
media (don't
even think about using a single contact - it just won't
work).
•
Publish a
monthly print
newsletter and mail to all customers.
•
Regularly
email prospects and customers company
updates, industry news, tips, special promotions, etc.
•
Track and measure
the results of each type of CUSTOMER
INTERACTION so you can optimize your
efforts over time.
I probably didn't need to even share this list because I'm
sure you're well aware of the proven
effectiveness of these activities in driving
sales. These types of efforts are just the block and tackle
initiatives EVERY company on the planet should be
implementing.
But, to
restate the obvious:
Improving your CUSTOMER INTERACTIONS should
be your highest priority and where you spend almost
all (if not 100%) of your sales and marketing
dollars.
As I said above, this is a fundamental
law of how
things work in 99% of small to midsized companies, so I'd
be VERY surprised if this law doesn't apply to your
business. It's just an overwhelmingly established fact that
having REAL
PEOPLE frequently and consistently
interact with prospects and customers is the key to
increased sales.
[If
you want more information on this topic, I encourage you to
get a FREE copy of my special report titled: "The Dirty
Dozen: Twelve Reasons Why Sales and Marketing Efforts
Fail," available at www.salesmarketingreport.com.]
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Here's the
problem
No matter how much you agree with this law, I bet you're
not as effective and efficient as you'd like with your
CUSTOMER INTERACTIONS.
Here's why.
The BIG
CONFLICT I discussed at the beginning
of this report is just too overwhelming.
Sure, sales people need to spend time closing business, but
they ALSO
must interact
frequently and consistently with the rest of your prospects
and customers.
In my experience, companies respond to this conflict in one
of two ways:
1. They rely on individual initiative of their
customer-contact personnel.
2. They try to improve their CUSTOMER INTERACTIONS through
good process management.
With the first approach, the company's best
customer-contact personnel handle their customers
brilliantly. They are top producers and are loved by their
customers. Somehow they just find a way, using their time
management skills, their own technology solution, their
family members or whatever, to stay in touch with their
prospects and customers with a frequency and consistency
that leads to success.
There are two problems with this approach - 1) the
results are
spotty at
best, and 2) it frequently leads to top-producer
burn out.
In
other words, relying on individual initiative is no way to
run a business.
The second approach can work, but at a great cost to the
company. I've learned the hard way that having great
CUSTOMER INTERACTIONS - which are appropriately frequent
and consistent - is hugely
challenging. It can be done, but it
generally requires draconian management practices,
implementation of complex internal processes, lots of
training, significant investments in technology, and other
cash outlays.
So, this second approach is often too costly to be
justified, or the systems put in place aren't sustainable
and, over time, they collapse under their own weight.
The result?
Pretty lousy
CUSTOMER INTERACTIONS by
most small to midsized companies.
Lets look at a few simple examples.
•
Take
thank-you
notes. It's
hard to imagine there's a person in business who isn't
aware of the incredible value of writing a thank-you note
following a sales call or other meeting. We've all heard
top sales reps describe their consistent use of thank-you
notes as one of their most effective sales tools. This is
such a simple strategy, but what percentage of the time are
they sent? Think about your own experience. How often do
you get a thank-you note from people who call on you?
•
Or what
about birthday and
anniversary cards? Another well-known and
effective strategy, but how often does it really happen?
•
How about
trade shows? Here's a situation where
companies spend a ton of money to be at a show, they talk
to real live prospective customers face-to-face, prospects
show interest, and there's a commitment to follow up - and
what's the result?
Surveys consistently show that less than 30% of leads are
acted upon.
I could go on and on. The reality is that most small to
midsized companies do a lousy job of CUSTOMER INTERACTIONS.
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So, what's
the answer?
The answer to this almost universal problem is to do
something that hasn't been practical until recently.
Sure, the BIG BOYS, with their mountains of cash, found a
way to do this some time ago. But, for small to midsized
companies, implementing this strategy has been nearly
impossible.
Do you know the strategy I'm talking about?
I bet you do, but you haven't considered it because you
thought it was too complex and expensive for a company like
yours.
Systematize and automate major components
of your prospect and customer
communications
That's right.
You need to:
1. Evaluate ALL your possible touch points with prospects
and customers and decide on the best approach for
optimizing these CUSTOMER INTERACTIONS.
2. Systemize these interactions. In other words, develop
the content, frequency-schedule, and media-choice for each
interaction (e.g., write the correspondence, draft the
scripts, create the newsletter, select the greeting cards).
3. Automate as many of your CUSTOMER INTERACTIONS as
possible.
It's this
last step that's the bug-a-boo.
I can't tell you how many times I've been through Steps #1
and #2, only to get road-blocked at Step #3.
This is where the BIG BOYS have had an advantage over the
small to midsized company. They've been able to spend
the millions of
dollars necessary to automate their
lead-generation and customer follow-up efforts - and the
results have been incredible.
When a new prospect is identified, they can immediately
launch an automated multi-step campaign to "warm up" the
prospect before a sales person calls. They have systems in
place to frequently and consistently stay in touch with all
their customers via various media. Every customer gets an
emailed or mailed birthday card every single year. They
have a company newsletter which is reliably launched on the
first day of each month. They do these things and much more
with almost NO WORK - other than the initial creation of
the content.
Because they've spent the millions of dollars to automate,
their CUSTOMER INTERACTION costs are
lower. But,
of far greater importance, the CUSTOMER INTERACTIONS they
want to have happen occur without
fail.
Frankly, this is HUGELY powerful and very tough to compete
against.
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But now the
tables have turned
Here's the good news! While the BIG BOYS are encumbered by
their complex and expensive systems,
It's now
possible for small to midsized companies to
do everything the BIG BOYS can do plus a lot more
and with far greater flexibility for very little money
(your going to be surprised how little)
and almost no hassle.
Yep, you can now subscribe to a monthly service to do
EVERYTHING I've been talking about.
•
Same day mailings
(thank you notes)
•
Multi-step
campaigns (prospect "warm-up")
•
Event-driven
correspondence (birthday cards)
•
All media types
(letters, postcards, greeting cards, faxes, emails)
What's more - your customer contact personnel can be fully
taught to use the service in just 15
minutes.
This comprehensive CUSTOMER INTERACTION system is
called
Automate Your Sales Team and it was specifically
designed for small to midsized companies.
------------------------
NOTE: please don't think I'm describing a Customer
Relationship Management (CRM) system, which you've probably
heard about or may even be using. I'm
not.
The
Automate Your Sales Team (AYST) system is NOT a CRM system. In
fact, it's completely different in its purpose and
functionality.
See, the sole purpose of this system is to improve
CUSTOMER
INTERACTIONS so its functionality is VERY
specific to that purpose. Keep reading to see how it does
this, but please don't confuse the
AYST system
with a CRM system.
------------------------
See the
Automate Your Sales Team system is an online Internet
service that's integrated with a central mail/fax/email
fulfillment center.
Therefore, here's what it lets an individual user do:
•
Produce
custom contact lists.
•
Order
pre-loaded campaigns (mail, fax, email),
which are then completely handled by our first-class
central processing center.
In other words, once a campaign
is ordered, we do all the labor-intensive, time-consuming
and logistically challenging stuff - like merging and
printing correspondence, stuffing envelopes, taking
mailings to the Post Office, sending off faxes - all with a
high level of quality that comes from performing these
steps in a central location with proven quality processes
in place. Also, when timeliness is important,
correspondence is out the door the same day as the
order.
•
Review
contacts on each campaign, selectively deactivate contacts
as necessary, and track effectiveness of each
campaign.
If you have any familiarity with Customer Relationship
Management systems, you know they don't allow
users to do these things.
Automate Your Sales Team is NOT a CRM system; it's an
IMPROVE-YOUR-CUSTOMER-INTERACTIONS solution.
So the tables have turned on the BIG BOYS.
It's now
possible with very little money, almost no start-up
time, and minimal user training to automate your
CUSTOMER INTERACTIONS so they can occur at a
frequency and consistency that outdoes the BIG
BOYS.
In other
words,
your
sales people can now:
spend
the MAJORITY of their time in direct
discussions with your
hottest sales leads,
...
while staying in touch --
frequently & consistently
--
with ALL your prospects and customers,
...
and be taught how in just
15 minutes.
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Imagine the
possibilities
There's not room in this report to list all the potential
money-making applications for the
Automate Your Sales Team system. But let me give you
just a few examples of what's possible:
•
After any prospect
interaction (sales call, dialog with a customer-service
representative, in-facility meeting), within just a few
minutes, a single or multi-step follow-up campaign can be
launched, with all the fulfillment done at our central
facility - for the initial correspondence and all future
steps - with no
further intervention by you.
Campaigns can include company or product updates, customer
testimonials or success stories, specific sales offers,
invitations to a company event, etc. --- and be in the form
of letters, emails, postcards, or faxes.
You've spent the time and money getting the lead, isn't
worth doing this sort of follow-up to optimize your chances
of closing a sale?
•
If you're in
retail, after any customer visit, your sales personnel can
log in, enter information on new customers, and then launch
campaigns - personalized
to the sales person - with special offers to
encourage the recipient to return to the store, visit the
storeís website, or take some other action.
Don't all your store visitors deserve this kind of
follow-up? Do you think they'd buy more from you over time
if they heard from you on a regular basis?
•
At the end of each
day of a trade show, collected leads can be entered into
the system and a multi-step campaign launched so the
initial
mailing is sitting on the prospects desk upon their return
to the office, with a sequential series of
mailings, emails and/or faxes to follow - all personalized
to the lead's local sales representative. From there, the
local representative can take over complete control of the
campaign (e.g., stopping it if the prospect responds,
deciding when to follow-up by phone).
Wouldn't this type of follow-up help you maximize the value
of your trade show investment?
•
You can enter an
event-date (e.g., birthday, anniversary, holiday) for a
contact just once and then have our fulfillment center
automatically send the appropriate pre-designed
correspondence (mail, email, fax) just prior to that date.
You'd never miss a valuable customer's birthday or
anniversary again.
•
For any new
customer, you can launch a campaign that includes a series
of correspondence from various people in the company ... so
that over the course of several weeks, the new customer
would automatically
receive "welcome"
messages from such
people as the companyís president, customer service
representative, or the training
department.
This initial campaign could then be followed with periodic
correspondence just to stay in touch - which could come
from the customer's sales person, someone in management, or
both.
Don't your customers deserve to get some sort of
communication from you on a regular basis?
•
You can follow-up
any sale with a thank-you campaign that includes, as one of
its steps, a request for some written feedback and the
promise of a small gift for doing so. How many more
customer testimonials do you think you'd get with a
proactive (and automatic) approach like this?
Then, for those customers who send in their positive
feedback, you could start them on another campaign offering
a bonus for customer referrals. Do you think you'd get more
referrals if you ALWAYS asked your happy customers?
•
If you are holding
a seminar or some other event to which you are inviting
prospects and customers, the
AYST system
provides an effective solution to the challenge of gaining
adequate attendance and following-up appropriately with
attendees.
The system can automatically
send a series of pre-event correspondence to encourage
attendance (sequenced from the event-date
backwards) and then launch a multi-step campaign to
attendees following the event.
•
You can implement a
direct mail project with far less hassles than what you are
probably currently experiencing (and, if you're not using
direct mail in your marketing efforts, you should be). You
can create the components of the project on your own or
with our help and then let us manage
the rest of the effort.
We will prepare the components for printing, send you
proofs to approve, and add the project to your campaign
list within in the system. Then, you can
take over complete control of the project via your
AYST account
-- create the list
(one large list or multiple batches to be sent out over
time), order the campaign (with us doing the fulfillment),
and manage campaign follow-up (deactivate responders from
multi-step campaigns, track success, create reports, etc).
The
AYST system
streamlines your direct mail process to minimize the
hassles, makes it possible to implement campaigns with very
short deadlines, automates multi-step campaigns, and
provides an online tool for project management.
•
You can easily
manage either an online or offline monthly newsletter,
which has become an essential component of any successful
CUSTOMER INTERACTION effort.
•
Although the
AYST
system was designed
to be used by customer-facing personnel, it can also serve
as a tool for
centralized marketing campaign management across multiple
sales territories.
For example, a marketing campaign could be developed,
loaded into the system and then launched centrally - but
from the
AYST account
of each sales person so the correspondence includes the
appropriate sales representativeís contact information and
signature. Then, from there,
each sales person can take over complete control of
campaign management via their
AYST account.
The sales people look like heroes to their customers but
they've done almost none of the work.
------------------------------
I could go on and on, but I think you get the idea. And
remember, users can learn how to use ALL this
functionality in just 15
minutes.
Now that you know what's possible (and the kinds of things
the BIG BOYS are likely doing) can you see why so few sales
people can be effective with their CUSTOMER INTERACTIONS
and why centralized CUSTOMER INTERACTIONS systems so often
collapse under their own weight?
The reality is, to provide great CUSTOMER INTERACTIONS, you
must systematize and automate major components of your
prospect and customer communications - which is exactly
what the
Automate Your Sales Team system is designed to do.
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See for
yourself
To demonstrate the systems simplicity and functionality,
we've set up a demonstration account that you can log into
where we've input some dummy contact info and campaigns. In
addition, we've loaded one real campaign so you can try out
our campaign-ordering for yourself.
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Subscription
benefits
By now, you probably fully understand the value this system
can bring your business. But, at the risk of being
repetitive, let me point
out just a few more things.
•
Manage all your
systemized direct response marketing activity from a
single
interface - where we do ALL THE HEAVY LIFTING
(merging and
printing correspondence, stuffing envelopes, and taking
mailings to the Post Office) at our
central fulfillment center.
•
Create a list and
click your mouse just twice to launch a campaign.
Then forget
about it. All the fulfillment is handled
by us, including the completion of all future steps in
a
multi-step campaign and any
event-driven correspondence scheduled for a specific date.
•
Ensure
same-day
processing for correspondence where
timeliness is important (e.g., thank you note, requests for
information).
•
Have multiple users
in a company select from the same list of campaigns, but
have each order fully
personalized for the individual user when sent (using the system's
mergeable fields including, for mailings, the user
signature and picture).
•
Allow each user to
manage their own contact database, but still provide
activity reports to management on all users.
•
Manage a monthly
print, fax or e-mail newsletter with almost no effort other
than your writing time.
•
Simplify the
implementation of your direct mail
projects -
at very competitive rates. Complete all the components of
the mailing and then, using the same contact database and
user interface used for all other campaigns, launch the
project to a custom list - either all at once or in batches
over time. The AYST system eliminates all the hassles,
makes it possible to implement projects with short
deadlines, automates multi-step campaigns, and provides a
computer-based mechanism for campaign management.
•
Once a multi-step
campaign starts, easily deactivate an individual contact
from a campaign (e.g., if they respond to your offer) with
just two clicks.
•
Track campaign
order history and success online and via emailed reports.
•
Provide management
with summary reports for all users.
•
Save money from
your current correspondence-sending costs by taking
advantage of our streamlined processes and our
"lower-than-what-you-could-do-yourself" fulfillment
pricing. It just isn't possible to send correspondence at a
lower cost - either yourself or through any outsourced
printer.
Bottom line, the
Automate Your Sales Team system:
makes it
possible to be more efficient and effective
with your CUSTOMER INTERACTIONS -
and solve the BIG CONFLICT I discussed
at the beginning of this report
(sales people have too much to do).
Now your sales personnel can devote a majority of their
time to talking directly with their hottest prospects
because much of their other CUSTOMER INTERACTION
responsibilities are systematized and automated.
In fact, since the system is so quick and easy to learn and
so fast and simple to use; and since it automates all the
labor-intensive aspects of the process, even the
laziest person can deliver great CUSTOMER INTERACTIONS
using this tool - in spite of
themselves.
Again, I encourage you to try out the system via our
demonstration account so you can experience for yourself
its simplicity and CUSTOMER INTERACTION functionality.
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How to
subscribe
Before I can explain how to subscribe, you need to know how
the Automate Your Sales Team system is structured.
Our system takes advantage of the rapidly growing trend in
computer software called the application
service provider (ASP) model (also known as "apps-on-tap" or
"on-demand software"). This is the model that Google is
using for its software products and is the basis of the new
Microsoft "Live" product offerings, which you've probably
heard about. What you may not know is that these companies
are playing catch-up in the marketplace. Many smaller
companies have been using the ASP model for years,
receiving wild acclaim from their
customers.
What this means is quite simple: the
Automate Your Sales Team application and database is
housed within our secure servers and then, via the
Internet, users log into the system to do their work. As a
result:
•
Your sales people
can access the system from any Internet-connected device -
a desktop computer, laptop from a WiFi hotspot, wireless
Internet device, computer at an Internet cafe, friend or
coworker's computer, or wherever.
•
There's no software
to load, no network to maintain, no updates to download, no
special hardware to buy, and no software to fix when
something breaks.
•
When we make an
improvement, it's available immediately upon release. The
next time you log in, it's there.
•
We provide security
and data backup services so you aren't 100% dependent on
your expertise in these two critical functions.
•
The system is
available immediately upon subscribing - no start-up delays
and hassles.
Can
you see why the ASP model is taking the computer world by
storm?
And that's just the software side of the equation. We take
the ASP model even further by linking our software to a
central fulfillment center which can process all your
correspondence, including large direct mail projects. All
the merging, printing, stuffing and mailing that's so
difficult to do cost-effectively and consistently through
manual internal processes.
So your sales
people just log in from any Internet-connected device,
interact with a few simple screens to create contact lists
and launch campaigns, and we do the rest. It just doesn't
get any better than that!
Anyway, that's the model we use and the result is a
different approach to pricing. Instead of buying the
software and then being responsible for all the costs
associated with installing and maintaining it, you just pay
a monthly fee to access it.
But, there's more...
Here's what
else you get as a new subscriber:
•
As part of the
enrollment process, we'll scan your sales representative's
signature into your account (so we can merge their
signature into correspondence sent by them, giving the
perception they've personally signed each letter). Also, if
you want your sales representative's photo merged into
correspondence, we'll upload their digital photos also ($50
value).
•
You'll receive all
of our Microsoft Word tools which make it extraordinarily
simple for you to create company templates for the
correspondence you plan to use (e.g., letterhead,
attachments, envelopes, postcards, newsletters, faxes,
emails) ($25 value).
•
We'll set up the
management reporting for your company so that key people
receive (by email) periodic reports on new-lead entry and
campaign ordering for ALL users of the system.
•
We'll load your
initial correspondence and campaign sequencing at no charge
(up to 10 pages) ($100 value).
•
You can call or
email us with any questions you might have on how to use
the system ...at no charge ... and forever (the value of
this is actually quite low because the system so easy to
use, it's unlikely you'll ever need to contact us).
•
You'll get
immediate access to all upgrades, improvements,
enhancements, functions and new modules as they become
available ... at no charge ... and forever (which, by the
way, will be based on feedback from you and other users who
share their suggestions for everyone's advantage).
•
You'll get priority
access to our design and fulfillment center for assistance
with your direct mail projects at very competitive rates.
•
We'll send you our
55-page manual titled: "How to use
technology to automate your sales processes - and achieve
increased efficiency and effectiveness of your sales and
marketing programs." This valuable manual presents
many of the critical principles of discipline we call
Customer Interactions Management (CIM) and provides
information on other technologies, besides CRM systems,
which deliver great value in helping you improve your
CUSTOMER INTERACTIONS ($29.95 value).
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What about
price?
Relative to price, here's the key question.
How many
sales have you lost because you weren't efficient
and effective with your CUSTOMER INTERACTIONS
and didn't use
multi-step and event-driven
direct mail, fax, email and phone follow-up with
new leads and with customers???
My guess is your answer to this question is
A
LOT. In
fact, if you're honest with yourself, the number of lost
sales could be getting in the way of you experiencing
dramatic growth.
Therefore, the
Automate Your Sales Team system might have a positive
return on investment for you almost no
matter what the price.
Frankly, I don't know the exact price where the value of
using our system equals its cost. We just don't have enough
experience with enough companies to have this all worked
out. However, I do know we're ultimately going to do what
any good business would do -- charge what customers are
willing to pay given the ROI they expect to obtain.
But, for right now,
I'm going to do something pretty crazy:
Offer system
subscriptions at a ridiculously low
price, which are locked in place for
three years.
Why would I do such a thing?
Because, since 2001, we've been offering subscriptions just
in our local area as we've optimized the
AYST system's functionality. Only
recently have we made the system available nationally so
we're eager to rapidly expand our user-base so we can 1)
get more feedback on how to improve the system and 2) get
scads of new customers who'll become raging
fanatics about its value. I understand
these are two requirements for a successful long-term
business so I'm willing to compromise our margins in the
short term to get there.
However, we can't make this offer for long so I encourage
you to act fast, even if you are only slightly interested
in subscribing.
See, we have
a "we take all the risk" guarantee so you really have
nothing to lose.
Here's how this guarantee works.
You use the
system for 90 days and, if you aren't 100% happy
with the value it is providing, you can cancel your
subscription
and we will refund all the fees you've spent prior to
cancellation
and send you back all of your contact
data.
You don't even need to give us a reason for cancelling.
We'll just credit your charge card with no hard feelings.
Frankly, if you aren't happy with the system, we don't want
your money. Remember, we are looking for raging fanatics,
not users who aren't getting massively more value than what
they're paying.
Also, as part of this guarantee, if you ever decide to stop
using the system, we'll export all of your contact data
(which includes all your data uploads and the information
on all contacts you've entered manually) and return it to
you by email or, if it's a large file, on a CD.
OK, with that, let me share our special-offer period
monthly fees. You aren't going to believe it, but here they
are:
•
First user
monthly fee: $39.95
•
Additional
user monthly fee: $14.95
Pretty amazing, huh? I told you we want a lot of users and
we are willing to do whatever it takes to make it a "no
brainer" for this goal to become a rapid reality.
In fact,
it's already happening so, once again, I encourage you
to act fast. We aren't going to keep these prices where
they are for long.
In addition to the monthly fee, there's a low one-time
enrollment fee - $200 for the first user and $100 for each
additional user.
Once again, here's exactly what you'll receive as an
Automate Your Sales Team subscriber:
•
Account set-up,
including digital signature and photo upload for each user.
•
Microsoft Word
tools for creating company correspondence templates.
•
Management
reporting set-up.
•
10 pages of initial
correspondence uploading and campaign sequencing.
•
Free customer
support.
•
Free access to all
upgrades, improvements, enhancements, functions and new
modules as they become available.
•
Priority access to
our design and fulfillment center for assistance with your
direct mail projects at very competitive rates.
•
A copy of our
55-page manual titled:
"How to use
technology to automate your sales processes -
and achieve increased efficiency and effectiveness of your
sales and marketing programs."
━━━━━━━━━━━━━━━━━━━
I hope you
can see how the
AYST
system will dramatically improve your
CUSTOMER INTERACTIONS
Now that you know the system features, the benefits these
features provide, and our unbelievable pricing, I hope
you're convinced that subscribing to the
Automate Your Sales Team system is a must-do
for your company.
It's critical that you get your business running like a
well oiled marketing machine and the reality is that you'll
never get there, and never get to making maximum money with
minimum effort and cost, if you don't automate your lead
generation and customer follow-up efforts with our system.
There just isn't any other viable approach for doing what
the
Automate Your Sales Team system does.
Nothing
━━━━━━━━━━━━━━━━━━━
So what's
they're left to think about?
OK. We're just about done here.
I don't have much of anything left to say. If you're not
convinced by now that the
Automate Your Sales Team system will revolutionize your
lead generation and customer follow-up, I don't know what
else I can say to convince you.
Especially when the price is only $39.95 per month (and
$14.95 for additional users) and you can get a full refund
if you cancel your subscription for any reason within the
first 90 days.
If have
anything left to think about... think about
this:
How many new customers would you have to get or how much
more would your current customers have to buy for
the
Automate Your Sales Team system to pay for itself?
In other words, what's your downside? What's your real risk
of using our system to automate all your lead generation
and customer follow-up efforts?
Well, here's the way I see it. For virtually any business,
all you'd have to do is get an extra new customer or two:
or get one or two additional orders from current customers
... and you've covered the cost of the software for an
entire year! In fact, for many businesses with higher
average sales per transaction you'd get a return of several
times your cost. Getting a payback is even easier when you
consider our "lower-than-what-you-could-do-yourself"
pricing and our competitive rates on large direct mail
projects.
From my vantage point, it's almost impossible to imagine
you implementing more frequent and consistent CUSTOMER
INTERACTIONS with your prospects and customers and NOT
getting a few extra orders.
What do you think? Could you follow up with all those
people with whom you don't regularly follow up with now,
for the next year... and not pick up least one or two sales
you wouldn't have otherwise made?
See, that's all it takes to make subscribing to our
system cost you
nothing. To
only break even! Just a couple extra sales made because of
the
Automate Your Sales Team system.
How great is
it that? To have a sales and marketing tool that'll help
you do the most important marketing job there is (targeted,
frequent, consistent, high-quality, and varied CUSTOMER
INTERACTIONS) that's so inexpensive, with a breakeven so
ridiculously easy to make happen, that your risk is almost
nonexistent ......... yet, the potential upside is
huge!
━━━━━━━━━━━━━━━━━━━
Please call
if you have questions
I hope I've covered all the information necessary to allow
you to make a well-informed decision. However, if you still
have questions, please call us at 866-635-8332 ----...
enter extension 2444. Call us right away while your
questions are still fresh in your mind.
I would suggest that procrastinating on this is not a good
idea.
You now know the profits you are probably missing out on
each month because you aren't being efficient and effective
with your CUSTOMER INTERACTIONS. You also know this loss
is a lot
more than
the small monthly fee for using the
Automate Your Sales Team system. And, finally, you know
you have no risk in subscribing given our
"we take all
the risk" guarantee.
So, with all that, procrastinating just provides more time
for your losses to accumulate. Therefore, I'd recommend you
sign up right away or quickly come to the conclusion that
the Automate Your Website system isn't right for you so you
can immediately move on to a find an approach you think
will work.
Improving your CUSTOMER INTERACTIONS is that
important. You just
don't want to delay any longer doing something proactive in
this area.
So, once again, please give us a call if you have questions
I haven't answered in this report.
And, whatever you decide, I hope the information I've
shared will help you make more money. My goal is always to
have people be better off for having been in contact with
me.
Obviously, I hope you become a subscriber so we can help
you put a big
portion of your marketing efforts on autopilot.
But, if you don't,
I hope you've at least developed an appreciation for the
critical importance of efficient and effective CUSTOMER
INTERACTIONS and the value of multi-step and event-driven
campaigns.
Best regards,
Allen Oelschlaeger
P.S. As I said earlier in the report, only recently have we
made the
Automate Your Sales Team system available nationally. So
now we're eager to rapidly expand our user-base so we can
1) get more feedback on how to improve the system and 2)
get scads of new customers who'll become raging
fanatics about its value. But, our
special pricing won't last for long so I encourage you to
subscribe soon.
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